Modern marketing tools to attract Chinese tourists to Kazakhstan
B2B DIGITAL TRAVEL NETWORKING AND MARKETING
FOR COLLABORATION IMPROVEMENT AMONG
RECEIVING AND SENDING TOUR OPERATORS

CHINA - KAZAKHSTAN & THE SILK ROAD

Ivan Vvedenski

Association for International Cooperation

in Tourism "World without Borders"



Kazakh-Chinese business Dialogue, Astana, November 14, 2024

Ivan Vvedenski
How it happened, that I am here today. The road has been 40 years long.
- computer science and mathematics, Moscow State University (MSU), Chair of Alpine Сlub of MSU;
- incoming tour operating: adventure, outdoor and cultural tours around Russia and Central Asia;
- official positions continuously in three Russian national tourism authorities, international relations (mainly with China), marketing, education, analysis…;
- travel association WWB. Projects with China, cooperation with CATS, organization of travel conferences and industry networking, travel insurance project etc;
- on-line marketing project wtchat.travel, back to computer science

В2В & DIGITAL & DEALERSHIP

Three main marketing strategies matter for us in 2025:
  • 1
    B2B networking:
    To attract Chinese tourists, we should attract Chinese tour operators first. They do expertise of our local products, their adjustment and positioning to the Chinese market.

    Some of our officials and experts teach us that we should spend money for social networks accounts in China , for video-clips and media, or for exhibitions promotion without the adequate work with Chinese tour operators, it is a mistake.
  • 2
    Digitalization of Networking:
    approximately 30% of B2B international networking and marketing will be digital next year, and it will go up to about 50% in 2027.
  • 3
    Gathering a professional audience:
    professional associations are network dealerships in the local markets.

internet culture gaps

2025 ETOA Event Packages.
As we see, the overseas long-distance events are now online.

ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.

traditional offline became hybrid

Organizers
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See You on December 17-18