Modern marketing tools to attract Chinese tourists to Kazakhstan
B2B DIGITAL TRAVEL NETWORKING AND MARKETING
FOR COLLABORATION IMPROVEMENT AMONG
RECEIVING AND SENDING TOUR OPERATORS
CHINA - KAZAKHSTAN & THE SILK ROAD
FOR COLLABORATION IMPROVEMENT AMONG
RECEIVING AND SENDING TOUR OPERATORS
CHINA - KAZAKHSTAN & THE SILK ROAD
Ivan Vvedenski
Association for International Cooperation
in Tourism "World without Borders"
Kazakh-Chinese business Dialogue, Astana, November 14, 2024
Ivan Vvedenski
How it happened, that I am here today. The road has been 40 years long.
- computer science and mathematics, Moscow State University (MSU), Chair of Alpine Сlub of MSU;
- incoming tour operating: adventure, outdoor and cultural tours around Russia and Central Asia;
- official positions continuously in three Russian national tourism authorities, international relations (mainly with China), marketing, education, analysis…;
- travel association WWB. Projects with China, cooperation with CATS, organization of travel conferences and industry networking, travel insurance project etc;
- on-line marketing project wtchat.travel, back to computer science
- computer science and mathematics, Moscow State University (MSU), Chair of Alpine Сlub of MSU;
- incoming tour operating: adventure, outdoor and cultural tours around Russia and Central Asia;
- official positions continuously in three Russian national tourism authorities, international relations (mainly with China), marketing, education, analysis…;
- travel association WWB. Projects with China, cooperation with CATS, organization of travel conferences and industry networking, travel insurance project etc;
- on-line marketing project wtchat.travel, back to computer science
В2В & DIGITAL & DEALERSHIP
Three main marketing strategies matter for us in 2025:
- 1B2B networking:To attract Chinese tourists, we should attract Chinese tour operators first. They do expertise of our local products, their adjustment and positioning to the Chinese market.
Some of our officials and experts teach us that we should spend money for social networks accounts in China , for video-clips and media, or for exhibitions promotion without the adequate work with Chinese tour operators, it is a mistake. - 2Digitalization of Networking:approximately 30% of B2B international networking and marketing will be digital next year, and it will go up to about 50% in 2027.
- 3Gathering a professional audience:professional associations are network dealerships in the local markets.
internet culture gaps
ETOA is the trade association for tour operators and suppliers in European destinations, from global brands to local independent businesses. The membership includes tour and online operators, intermediaries and wholesalers, European tourist boards, hotels, attractions, technology companies and other tourism and business service providers.
2025 ETOA Event Packages.
As we see, the overseas long-distance events are now online.
traditional offline became hybrid
Organizers
Support by
World Travel Chat
See You on December 17-18
