December 7
11:00 AM - 1:10 PM
(Moscow time)
OPEN FORUM
The forum is held in a hybrid format with open studios in Moscow, Beijing, and Samarkand.

The forum broadcast will be available online on the World Travel Chat platform
WTChat.travel
OPPORTUNITIES FOR EXPANDING THE GEOGRAPHY OF CROSS-BORDER TOURIST TRAVEL WITHIN THE TERRITORIES OF THE SCO MEMBER STATES

Organizers:
World Tourism Alliance
China Association of Travel Services (CATS)
Ministry of Economic Development of the Russian Federation
Silk Road International University of Tourism and Cultural Heritage
With the support of:
World Travel Chat
WTChat.travel
Shanghai Cooperation Organization (SCO)
Declared themes
World Travel Chat
A digital marketing tool to unlock the potential of cooperation with the tourism business in China.

The Chief Operating Officer of the WTChat.travel platform will present the project concept, discuss the onboarding process for tourism infrastructure entities in China and beyond, and showcase the platform's unique features: company profiles, tourism products and special offers, chats with auto-translation features, and the ability to organize international conferences and private events.

Post information about your organization on WTChat.travel
Speech by the SCO Secretariat
Welcome speech and official opening of the conference
Speech by the World Tourism Alliance (WTA)
Welcome speech by representatives of the Alliance and a presentation on the topic "WTA - a promising integration association for the tourism industry of SCO member states."

We will discuss a brief history of the Alliance's creation, its mission, and the proposed cooperation tools.
Speech from Russia
Welcome speech by the Ministry of Economic Development of the Russian Federation and a representative of the Ski Resorts Association.

We will discuss the development of ski resorts in SCO countries and explore the promotion and enhancement of year-round mountain tourism for all categories of citizens. We will touch on the promotion of best practices and leading brands of mountain resorts, as well as the preservation and mutual promotion of the natural and cultural heritage of SCO countries.
Speech from the People's Republic of China
Welcome speech by the China Association of Travel Services (CATS).
Speech from Uzbekistan
Welcome speech by the tourism authorities and a presentation by the Silk Road International University of Tourism and Cultural Heritage.

We will discuss the topic "The International University as a center for competencies, research, analysis, education, and professional development, as well as the implementation of service and quality standards within the SCO space."
Speech from Kyrgyzstan
Welcome speech by the tourism authorities and a presentation on the topic "Economic Benefits of Sustainable Tourism for Local Communities and Regions."

We will learn how sustainable tourism can bring significant economic benefits to local communities and regions, promoting their sustainable development and prosperity.
Speech from Tajikistan
Welcome speech by the tourism authorities and a presentation on the topic "Organizing Tourist Meetings with Locals. A How-To Guide."

We will learn about the experience of working with local residents and the unique mountain routes of the country.
Speech from Kazakhstan
Welcome speech by the tourism authorities and a presentation on the topic "Human Resources for the Tourism Industry in Kazakhstan. Modern Challenges and Opportunities within the SCO Framework."

Kazakhstan's only university fully dedicated to creating a tourism reserve will share its experience in training personnel.
We invite organizations to post information about themselves on wtchat.travel. Posting a profile is completely free. Get the opportunity to be noticed by tour operators in China looking for new partners, or start your own search for partners!

To post information about yourself, send an email to info@wtchat.travel. Tell us about your organization, why you want to work with China, and whether you are a member of any tourism association. We will contact you to discuss partnership opportunities.
Goals and objectives
The forum will contribute to the implementation of the provisions of the Joint Action Plan for 2023 for the implementation of the Agreement between the governments of the SCO member states on the development of cooperation in the field of tourism, dated 16.09.2022, and part 8 of Article 2 of this Agreement.
  • Strengthening relations between the tourism industries of interested SCO member states.
  • Enhancing international integration on a practical level with the support of tourism management authorities.
  • Boosting cooperation between tourism companies and their associations, digital platforms, tourist information centers, industry training, and research enterprises.
  • Establishing a monitoring body for the development of tourism potential in SCO countries and Silk Road countries.
Format

Hybrid format with open studios and online streaming on the WTChat.travel digital platform.
The event link will be available 5 days before the start.
No participant registration is required.
Open studio in Beijing
Open studio in Samarkand
Uzbekistan, Samarkand
University Boulevard, 17
Silk Road International University of Tourism
Open studio in Moscow
If you would like to attend one of the open studios, please send an email to coo@wtchat.travel with the name of your organization.
We will do our best to accommodate your request, subject to availability in the studio.
Learn about past conferences
The World Travel Chat platform organizes professional events in the tourism sector to discuss issues important to member companies of tourism associations. Our conferences also provide an opportunity to establish professional connections between speakers and the event audience.

Please take a look at other events we have already organized.